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Revenge of the Tipping Point

by Malcolm Gladwell

Abacus Books

Can you believe Gladwell’s first book, The Tipping Point, came out 25 years ago? Even before the internet!  He’s now revisited his earlier concepts and with his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagious phenomena of the modern world. I’ve been listening to the audiobook – its riveting!

What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.

“Gladwell gives us a sort of interactive nonfiction, not unlike a detective story…Revenge of the Tipping Point essentially asks why we were all so ready to think anything that spreads like a virus could be good for us. In the first book we had connectors, mavens and salesmen. Now we have overstories, superspreaders and social engineering…The match that so elegantly graced the cover of The Tipping Point is now on fire.” – Frank Rose, Wall Street Journal
“The long-awaited follow-up to The Tipping Point, Malcolm Gladwell’s groundbreaking 2000 debut, explores the watershed moments that define this new age of societal upheaval…with curiosity and humor.” – Shannon Carlin, TIME Magazine
“Gladwell is a great storyteller and writes with a contagious sense of curiosity, with each revelation seeming as exciting to him as it is to readers…Revenge of the Tipping Point provides an opportunity to assess his success and his critics’ arguments.” – The Economist

 

 

 

 

 

 

 

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